London Youth Rowing The Social Impact of the LYR Active Row Programme

London Youth Rowing's Active Row programme delivers school rowing to 110+ state secondary schools, focusing on pupil premium cohorts. This independent social impact study, carried out by State of Life using HM Treasury Green Book methodology, assessed data from Active Row London participants between 2017 and 2022. It found significant improvements across all ONS wellbeing measures, a £40 return for every £1 invested, and outsized benefits for those from ethnic minority backgrounds (4x peers) and those eligible for Free School Meals (3x peers), demonstrating rowing as a powerful tool for levelling up through sport. Key figures from the report: £40 of social value generated for every £1 invested in Active Row (HM Treasury Green Book methodology).