Chelsea FC and Chelsea Foundation have joined forces for a third consecutive year to support the club’s local community, launching That’s Proper Chels, a festive campaign focused on tackling loneliness and social isolation.
A percentage of sales from the club’s festive range will be donated to Chelsea Foundation and its charity partners, helping to fund work that tackles loneliness and social isolation across London and the communities surrounding the club.
Since the first festive campaign in 2024, more than £280,000 has been granted to organisations tackling homelessness and loneliness in south-west London and Surrey. The funds have come from the sale of festive products in the Stamford Bridge Megastore and online, along with donations from fans, staff and the wider Chelsea community.
Supporters have also donated gifts at men’s and women’s matches in the build-up to Christmas, with 3,200 presents given last year alone and distributed to people in need. Gift drop-off points will return at all Stamford Bridge matches for both the men’s and women’s teams from 14 November.
Laura Cordingley, CEO of Chelsea Foundation, said: “Christmas should be a time of connection and togetherness, but we know that for many people in our local community, it can also be a time of loneliness and isolation. At Chelsea Foundation, we believe in the power of our club to bring people together, create a sense of belonging and make a lasting difference to the lives of those around us.”
She added that profits from the Christmas range “will help fund grants that can be awarded to local organisations who are working tirelessly to tackle loneliness, build connections and ensure that people feel supported, not just at Christmas, but throughout the year.”
In the build-up to Christmas, Chelsea Foundation will also host its annual festive lunch at Stamford Bridge for people experiencing loneliness.
Players from the men’s and women’s teams, including Ellie Carpenter, Cole Palmer, Morgan Rogers and Alyssa Thompson, front the campaign, which is built around a nostalgic Chelsea TV network with appeal messages woven throughout. For the first time, the club will also open a That’s Proper Chels pop-up shop in Covent Garden over the festive period, with a percentage of proceeds from the festive collection going to Chelsea Foundation and its partners.
Fans can donate £5 to support people experiencing loneliness this Christmas by texting CFCFOUNDATION to 70085.
For the sport for good sector, it shows a club’s reach being turned into practical support at the time of year when isolation is felt most: grants to local groups, gifts collected on matchdays and a festive lunch at the stadium.
Source: Chelsea FC, 5 November 2026 https://www.chelseafc.com/en/news/article/thats-proper-chels-chelsea-fc-and-chelsea-foundation-unite-blues-family